The Miami Heat are turning their home arena into a virtual playground for one night. On Nov. 18, the team will host “A Night in Vice City” at the Kaseya Center, complete with specially designed Vice City jerseys and a court transformation tied to the upcoming release of Grand Theft Auto VI. The event falls exactly one day before Rockstar Games releases the long-awaited title on Nov. 19.
A Uniform Built for the Crossover
The centerpiece of the promotion is a black Swingman jersey created in collaboration with Rockstar Games and Travis Scott’s Cactus Jack brand. Pink and white accents break up the dark base, while “Vice City” stretches across the chest in place of the team’s usual wording. A flipped Nike Swoosh — a signature of Scott’s design work — sits on the uniform, along with a “VI” mark referencing the game. Six pink stars and Cactus Jack branding appear at the hem, and a tag combines the logos of Rockstar Games, the Heat and Cactus Jack.
Both the on-court version and the Swingman edition will be sold in limited quantities on Nov. 18. The team unveiled the design on Friday, building on its recent history of “Vice”-themed alternate uniforms while pushing the concept further into game territory.
More Than a Jersey Swap
The Heat have been teasing the event since early October, when the team announced that Vice City would “host” the Milwaukee Bucks on a never-before-seen court. On Thursday, the franchise added to the buildup by lighting “Welcome to Vice City” signage on the roof of the Kaseya Center.
According to a news release, the evening will transform the arena into a representation of the Miami-inspired setting of Grand Theft Auto VI. The team described it as a first-of-its-kind sports crossover experience, with special game night activities and unique activations planned for attendees. The Heat said additional details will be shared in the coming weeks in coordination with Rockstar Games.
The game against Milwaukee is scheduled to air on ESPN, giving the collaboration a national broadcast window on the eve of the game’s launch.
Timing the Hype
Miami’s connection to the Vice City aesthetic is not new. The team has leaned into the branding for years, and this event represents its most ambitious effort yet. By pairing the jersey release with a themed court and in-arena programming, the Heat are treating the night as both a basketball game and a launch event for one of the most anticipated entertainment releases of the year.
For now, the team is keeping specifics about the activations under wraps. What is clear is the scale: a regular-season game against the Bucks will double as a promotional stage for Grand Theft Auto VI, with the jerseys serving as the most visible piece of the partnership. The limited-edition uniforms will be available only on Nov. 18, adding a collectible element to the crossover.
As the date approaches, the Heat and Rockstar Games are expected to reveal more about how the Kaseya Center will be remade for the night. The jersey unveiling, the rooftop signage and the national TV slot have already set the tone for what the team is calling a first-of-its-kind event.
