Japanese studio Toei has established guidelines for generative AI and has begun applying AI in its film and video production, according to president and CEO Yoshimura Fumio. Speaking at the Taiwan Creative Content Fest in Taipei, Yoshimura said the company has a dedicated team examining the extent to which AI can be used in actual content production. The Toei generative AI rules arrive as the studio behind Kamen Rider and the Super Sentai series—the source material for Power Rangers—also prepares to release its first video games in 2027.
Internal team tests AI’s production limits
Toei’s AI work is not confined to policy drafting. A specialized group inside the company is actively testing AI’s practical boundaries in content creation, Yoshimura said. The effort is meant to establish how far the technology can be integrated into real production workflows rather than remain a theoretical exercise.
The studio is also developing an AI system designed to help less experienced producers estimate budgets. That tool would support staff who may lack the background to calculate production costs accurately, potentially smoothing early planning stages.
Video games set for 2027
Beyond its AI initiatives, Toei has set 2027 as the target for its first video games. The announcement marks a new commercial direction for a company best known for its long-running television and film franchises. No further details about the games were disclosed.
The timeline places the game releases roughly a year after the AI rules and production tests now under way. It also signals that Toei intends to expand its intellectual property into interactive entertainment while refining how generative AI fits into its existing film and video business.
Guidelines aim to frame use, not block it
The creation of formal generative AI rules suggests Toei wants a structured approach before the technology becomes more deeply embedded in production. By pairing the guidelines with an internal testing team, the company appears to be evaluating AI’s capabilities in parallel with setting boundaries for its use.
Yoshimura’s remarks at TCCF positioned AI as a working part of Toei’s production strategy rather than a distant experiment. The budget-estimation system, in particular, points to back-office and planning applications that could affect how projects are prepared before cameras roll.
What the plan leaves open
Toei did not specify which AI models or tools it is testing, nor did it detail what the generative AI rules permit or prohibit. The company also did not name the video games planned for 2027, their platforms, or their connection to existing Toei franchises.
What is clear is that Toei is moving on two fronts: establishing governance for generative AI while preparing to enter the video game market. Both efforts are being led under Yoshimura’s direction, with the AI work already underway and the games scheduled for 2027.
