Pop Mart Bets on a Second Hit With KPop Demon Hunters Bag Charms

Pop Mart is making its latest play for the collectibles market with a new set of KPop Demon Hunters bag charms, an official collaboration with Netflix that leans on the company’s blind-box format. The release arrives as the brand looks to follow the enormous popularity of its Labubu plush charms, which became a cultural phenomenon after appearing on celebrities such as Blackpink’s Lisa.

A Crossover Built on Two Fan Bases

The Peach Riot x KPop Demon Hunters collection merges Pop Mart’s fictional female punk band, Peach Riot, with the characters from the hit animated film. Band members Gigi, Frankie, and Poppy are styled as Rumi, Zoey, and Mira — the trio behind the film’s K-pop group, HUNTR/X. The designs draw specifically on the stage outfits worn by HUNTR/X during performances of “How It’s Done” and “What It Sounds Like.”

Each figure stands about 6.5 inches tall, not counting the hanging keychain loop, and comes in a colorful branded box. The charms are sold as blind boxes, meaning buyers do not know which character they will receive until the inner packaging is opened.

Six Figures and a Rare Secret Edition

The main lineup consists of six collectible blind boxes. Alongside the standard characters, there is a “Secret Edition” bag clip featuring Gigi in a Derpy costume. According to Pop Mart, the odds of pulling that secret figure are 1 in 72.

The collection is positioned as a holiday gifting option, timed to a season when collectible toys often see heightened interest. It also follows the Netflix film’s release on Blu-ray and DVD as part of an official Criterion Collection set, and arrives after other KPop Demon Hunters blind boxes, including a series that places the movie’s characters in ramen cups.

Why Pop Mart Is Betting on Another Crossover

Pop Mart first introduced Labubu in 2024, and the plush bag charms became highly sought-after collectibles in 2025. The company is now applying that same blind-box appeal to a film that has already found a broad audience. The combination of a popular animated title and the surprise element of blind packaging could give Pop Mart another desirable release, though the company has not disclosed sales expectations for the line.

The Peach Riot x KPop Demon Hunters series is available now, with individual blind boxes priced at $29.99. For collectors who enjoy the hunt, the secret Gigi figure adds an extra layer of rarity to the set.