Prince Harry is transitioning from his position as chief impact officer at BetterUp into a senior advisor capacity, the mental health coaching company announced Friday. The Prince Harry BetterUp role change follows his relocation to the United Kingdom with his family earlier this year.
A Shift in Responsibilities
Alexi Robichaux, BetterUp’s CEO and co-founder, shared the news in a statement on the company’s website. He described Harry’s move as a natural next step after five years on the leadership team. In his new capacity, the Duke of Sussex will concentrate on specific initiatives involving some of BetterUp’s largest enterprise clients, collaborating with the company’s staff and the leaders of those partner organizations.
Robichaux also noted that the adjusted role frees up time for Harry to expand his investment portfolio, explore fresh business ventures, and maintain his commitment to charitable causes he cares about. The CEO praised Harry’s early contributions, recalling that he and co-founder Eddie Medina were struck by his grasp of coaching’s potential and his conviction that it should be accessible worldwide.
Harry first confirmed his association with BetterUp in a 2021 email exchange with The Wall Street Journal. At the time, he said he aimed to make a positive difference in people’s lives and reflected on how life experiences shape well-being rather than focusing on perceived flaws.
Invictus Games Partnership Continues
Beyond Harry’s individual role, BetterUp will keep its partnership with the Invictus Games Foundation, the organization he founded. Robichaux said the continued collaboration would allow the company to support veterans as they build resilience and work toward recovery goals. He closed his statement by thanking Harry for his contributions and expressing enthusiasm about their ongoing work together.
Family Relocation to the UK
The announcement comes roughly three months after reports that Harry and Meghan Markle intended to return to the UK for an extended stay with their children, Prince Archie and Princess Lilibet. The family arrived at Birmingham Airport around midday on August 26, traveling on a private flight from California. They have reportedly settled in the Cotswolds, staying at the home of a wealthy businessman friend.
The timing of Harry’s professional shift also coincides with a personal development involving Meghan’s estranged father, Thomas Markle Sr. He was arrested by the FBI in Florida on charges of possessing child pornography and has since been released on bond back to his senior care facility. A representative for the Duke and Duchess of Sussex told Page Six the couple would not be commenting on the matter.
Harry’s move to a senior advisor position at BetterUp marks a new chapter for the Duke as he balances his business interests, philanthropy, and family life in the UK.
