Gareth Southgate’s newly launched production company, 1071 Media, has agreed a content partnership with Sky Sports covering podcasts and YouTube programming, with Sky Media representing the formats for commercial sales. The Southgate 1071 Media Sky Sports deal gives the former England manager a broadcast platform for a slate of football shows built around tactics, finance and data.
Southgate started 1071 Media with Jimmy Worrall. In announcing the venture, Southgate described its aim as pairing fresh ideas with leading figures in sport so that fans are educated, informed and entertained. The Sky Sports arrangement is the first publicly confirmed output for the company.
Three shows form the initial lineup
The first programme is The Football Dugout, a weekly podcast and YouTube show focused on the tactical side of football. Mark Chapman, known for his work on Match of the Day, hosts, with Conor Coady appearing alongside him.
A second YouTube series, The Football Boardcast, examines the financial, institutional and political forces that shape the modern game. Christian Purslow and Henry Winter are the hosts.
The third show, The Football Data Room, is a Sky Sports YouTube programme presented by football analysts. It is designed to pair data with insight.
Why the partnership matters
Southgate’s managerial record provides the commercial backdrop. He led England to the finals of two European Championships and to the semi-finals of the most recent World Cup in the United States. His playing career was also successful. That profile sits behind a media venture whose shows are aimed at supporters who want more than match coverage.
The involvement of Sky Media means the partnership extends beyond distribution. Commercial representation for the podcast and YouTube formats could give 1071 Media access to advertising and sponsorship arrangements across Sky’s sales operation.
Each of the three shows targets a distinct audience. The Football Dugout appeals to listeners interested in how teams are set up and why matches unfold as they do. The Football Boardcast addresses the business and governance questions around the sport. The Football Data Room is aimed at viewers who want numbers used to explain performance.
For Sky Sports, the deal adds original programming to its YouTube and podcast output without relying solely on match rights. For Southgate, it turns his post-management profile into a production business with an established broadcaster attached.
The partnership also places 1071 Media in a crowded football media market, where former players and managers increasingly front their own shows. Its differentiator, based on the announced lineup, is the split between tactics, money and data rather than a single general-interest format.
