Alexa Rendell joins Sky Sports F1 in a newly created position as F1 Multimedia Journalist, the broadcaster has announced. She will make her debut with the team at this weekend’s Sao Paulo Grand Prix in Brazil, the final race of the current triple header.
In her new role, Rendell will contribute across Sky Sports’ social media platforms, live Formula 1 programming and Sky Sports News. Her responsibilities include reporting from the paddock, conducting interviews with drivers, team principals and other key figures, and creating content designed to bring audiences closer to the sport’s personalities and stories.
Audience growth drives new position
The appointment reflects Sky Sports’ efforts to serve a changing Formula 1 fanbase. Since the network became the home of Formula 1 in the UK and Ireland in 2012, viewing among under-35s has risen by 120 per cent, and its female audience has more than doubled. The 2025 season stands as the most-watched in Sky Sports’ history.
Rendell will focus on content that speaks to both long-standing supporters and those new to the sport, covering paddock news, driver personalities and rivalries that extend beyond race weekends.
From access events to the paddock
Rendell described the move as a personal milestone, noting that Formula 1 has been her passion since childhood and that Sky’s access events gave her an early introduction to the industry as a teenager. She said the opportunity to now join the team feels like a full-circle moment and expressed eagerness to begin telling the stories that make the sport compelling, particularly for a new generation of fans.
Her background includes work as a creator, reporter and presenter across several motorsport disciplines, among them Formula E, the FIA World Endurance Championship, Extreme E and F1 Academy.
Sky's long-term commitment
Billy McGinty, Director of F1 at Sky Sports, called Rendell a rising talent in motorsport broadcasting with a natural ability to connect with audiences. He said the network’s coverage must evolve alongside the sport’s growing popularity, finding fresh ways to share its stories and personalities.
Sky recently secured a new long-term agreement with Formula 1, remaining the home of the sport in the UK and Ireland through the end of the 2034 season. In those markets, Sky and NOW are the only places to watch live coverage of every practice, qualifying session, Sprint and Grand Prix.
Rendell’s first assignment with the Sky Sports F1 team will be the Sao Paulo Grand Prix weekend, where she will begin reporting from the paddock.
